差点儿酒馆-ALMOST BAR 品牌全案/品牌设计

差点儿小酒馆是一家以“有意不完整”为核心方法的低度鸡尾酒与深夜小食品牌。我们倡导理性欢聚：每一杯只注到约七成，情绪刚刚好。品牌视觉延续石拓/木刻质感，黑白为主、只一点色，并以可被冰块、柠檬或月牙补齐的“缺笔”作为动态识别。空间与物料保留留白、轻错位与不对称，菜单提供等价 0.0 选项与轻负担风味。“差一点”不是将就，而是分寸与余地——让人和人靠得更近，也让明天更清醒。

ALMOST BAR is a low-ABV cocktail and late-night bites brand built on the principle of deliberate incompleteness. We champion mindful conviviality: every pour stops at roughly seventy percent so the mood lands just right. The identity uses stone-rubbing/woodcut textures in black and white with a single accent, and a logo that keeps one stroke “missing,” contextually completed by an ice cube, lemon wedge, or crescent moon. Space and packaging embrace white space, slight mis-registration, and asymmetry; the menu features transparent flavors with equivalent 0.0 options. “Almost” is not compromise but measured restraint—leaving room for tomorrow while bringing people closer tonight.