大嘴鳄|冷萃咖啡包装——逐浪派对

每日咖啡，作为大嘴鳄品牌旗下的产品品牌，专注于为当代年轻消费群体匠心打造兼具休闲与健康的冷萃咖啡。根据现有调查显示，咖啡为当代年轻人每日必不可少的消费产品，所以命名为“每日咖啡”。在品牌视觉识别体系中，其核心形象是一位穿着鳄鱼服饰的上班族大叔，这一反差萌形象贯穿于品牌的各类视觉呈现，强化品牌记忆点，赋予品牌独特的个性与亲和力。              

Daily Coffee, as a product brand under the largemouth alligator brand, focuses on creating cold brew coffee with both leisure and health for contemporary young consumer groups. According to existing surveys, coffee is an indispensable daily consumption product for young people, so it is named "Daily Coffee". In the brand's visual identity system, its core image is an office worker uncle wearing a crocodile costume, and this contrasting cute image runs through all kinds of visual presentations of the brand, strengthening the brand memory point and giving the brand a unique personality and affinity.