汉堡品牌（南堡皇）丨品牌VI 全案设计

品牌背景：南堡皇汉堡品牌的创始人，在一次偶然的机会中品尝到了一个汉堡。尽管这个汉堡味道尚可，但当他深入了解其成分和营养价值后，发现它并不健康，含有过多的脂肪、热量和添加剂。这一发现让他深感忧虑，因为汉堡作为快餐的代表，深受大众喜爱，但市面上大多数汉堡都缺乏健康属性。于是，他萌生了一个念头：为何不自己打造一个既好吃又健康，且大众能够消费的汉堡品牌呢？

The founder of the Nanbao Royal Burger brand, tasted a burger by chance. Although this burger tastes acceptable, when he delves into its ingredients and nutritional value, he discovers that it is not healthy and contains too much fat, calories, and additives. This discovery worries him deeply, because burgers are popular as representatives of fast food, but most burgers on the market lack health attributes. So he came up with an idea: why not create a burger brand that is delicious and healthy enough for the masses to consume?