SPA LIT Packaging Design

深圳/平面设计师/1年前/669浏览

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When conceiving the SPA LIT brand identity, we wanted to capture the most essential element of the spa experience - the reflection of water. Water, as the core of the SPA experience, not only provides a relaxing and restorative environment, but also gives spaces and objects a surreal beauty with its unique reflective properties. In water, everything seems to be gently turned upside down, creating a mirrored world parallel to the real world.

In order to incorporate this concept into SPA LIT's brand image, we have made an innovative design for the letter "A" in the brand name. The traditional "A" is cleverly transformed into its mirrored form, that is, an inverted "A". This change not only adds a unique identity to the brand identity visually, but also echoes the unique experience provided by SPA LIT in meaning. When people see this inverted "A", they arouse expectations for the relaxation and balance promised by the SPA LIT brand.