申浦 × 研一 | 甜蜜微醺的告白

Shenpu has been dedicated to the field of liquor-filled chocolate for 30 years. In order to cater to the dual expectations of young people for romantic feelings and excellent quality, Shenpu launched a new liquor-filled chocolate gift box. The concept of this packaging design is clear and firm: to keep close to the aesthetic pulse of young consumers and create a gift box that is simple and elegant, rich in quality charm and emotional transmission.

The outline of this liquor-filled chocolate product is extracted as a visual symbol and placed in the center of the packaging, and the product name is cleverly integrated to enhance recognition and relevance. The illustration design on the packaging picks up elements such as cocoa pods and their branches, leaves, flowers, butterflies and birds, interweaving to outline a romantic and vivid picture around the visual focus. Four pairs of lovers with different moods are placed in the dream frame formed by the cocoa tree, telling a micro story of love and happiness.

We also spared no effort in details. The creative upright flip cover design not only brings an easy and pleasant opening experience, but also allows consumers to capture more beauty and layering when taking photos; the combination of pearl paper, hot stamping and deep pressing technology gives the gift box a dazzling luster and three-dimensional touch, significantly improving the overall texture of the gift box; the gold-sprinkled effect on the inner lining of butter paper is like stars, creating a dreamy romantic atmosphere; the packaging of a single chocolate is decorated with small flower patterns, adding a touch of tenderness and sweetness; according to the richness of the wine flavor, the color from dark to light is used as the flavor logo, which is easy for consumers to choose.

The color matching of the overall packaging is interwoven with crystal rose pink and charming magenta, reflecting the warmth and passion, romance and sweetness of love; supplemented by gold and white embellishments, adding visual layering and refinement. Incorporating deep affection into it, we hope that the Shenpu wine chocolate gift box is not only a gift, but also a deep confession.