Meet Light护肤品牌视觉设计

Meet Light

护肤品

上海市

南吉星设计事务所

十一禾

蜗牛仔

十一禾、Jane.Shane 姜

Jane.Shane 姜

遇光品牌设计以“光”为核心概念，体现了品牌在护肤领域提供修复、抗衰、养护三大功能的承诺。光作为希望与探索的象征，贯穿视觉设计的每一部分，旨在传递轻盈优雅、可靠舒适的品牌形象。

The "Meet Light" brand design centers on the core concept of light, symbolizing hope and discovery. This aligns with the brand's promise to deliver repair, anti-aging, and maintenance functions in skincare. Light, as a metaphor for clarity and innovation, permeates every aspect of the visual design, portraying a lightweight, elegant, and trustworthy brand image.

标志采用简约的衬线字体，融合了西文书法的优雅与现代感，字母如光线般延展，体现品牌的灵动与亲和力。定制字形的设计凸显了品牌的独特性，使整体更具辨识度。

The logo features a minimalist serif typeface, blending the elegance of Western calligraphy with a modern aesthetic. The letters stretch like rays of light, embodying agility and approachability.

Customized typefaces enhance uniqueness and create a highly recognizable visual identity.

辅以深灰与金色，用于点缀和强调，传递奢华与品质感。

通过云层、光线等自然元素，传递品牌如光般穿越黑暗，带来修护与焕新的深刻含义。

产品质感的特写和肌肤细腻光泽的画面，强化品牌的核心功能与效果。

The primary colors include soft lavender and neutral beige, evoking a serene and gentle impression while emphasizing the premium qualities of skincare products.

Accents of deep gray and gold add touches of luxury and sophistication.

Natural elements like clouds and rays of light communicate the brand's essence—bringing repair and renewal akin to light piercing through darkness.

Close-ups of product textures and radiant skin highlight the core benefits and efficacy of the brand.

包装采用高质感的环保纸盒和简洁的模切设计，结合品牌logo的压纹工艺，提升消费者的开箱体验。

产品容器的弧线设计灵感来源于光的弧度，与品牌理念一脉相承。

Packaging features high-quality eco-friendly paper with minimalist die-cut designs, enhanced by embossed logo details to elevate the unboxing experience.

The curved shapes of the containers are inspired by the arcs of light, reflecting the brand's philosophy.