it's ok | 咖啡品牌视觉设计

项目 | it's ok咖啡

品牌设计 | 思宇

插画设计 | 思宇

☕️“it’s ok”咖啡以“年轻时尚趣味”为品牌调性，在快节奏的生活中提倡“放松，舒适，乐观”的生活方式。

ip形象设计上与“ok”手势相结合，增强品牌记忆点的同时使ip更加具有设计感和趣味化。

"it's ok" coffee takes "young, fashionable and interesting" as its brand tone, advocating a "relaxed, comfortable and optimistic" lifestyle in a fast-paced life.

The IP image design is combined with the "ok" gesture, which enhances the brand memory point and makes the IP more design-oriented and interesting.