唛柠MYNEE品牌全案设计 | 餐饮品牌提案

唛柠MYNEE，是一家专注低卡轻饮柠气泡水品牌，以天然原材料制作健康美味的柠檬水饮品:旨在为大家带来自然的轻盈与活力，成为你健康生活的理想搭子。品牌理念围绕“轻盈”和“自在”倡导健康的生活方式，传达一种全新的生活理念。希望通过优质低卡的柠檬水饮品，帮助大家缓解生活压力。唛柠精心搭配食材，推出可口健康的唛柠柠檬水系列产品。

在同质化较高的饮品赛道上，唛柠MYNEE找准自己独特的定位，以清爽鲜甜的口感以及健康低卡特点与其他茶饮类产品形成差异优势，打造柠水品类的稀缺痛点。

MYNEE is a lemon sparkling water brand focusing on low-calore light drinks, using natural raw materi.als to make healthy and delicious lemonade dinks: aiming to bring natural ightness and vitality to everyone, and become your ideal partner for a healthy life. The brand concept advocates a healthy life.style around "lightness" and "freedom", and conveys a new concept of life. l hope that througrhigh-guality and low-calorne lemonade dinks, we can help everyone relieve the stress of life. MarkLemon carefuly matches the ingredients to launch a delicious and healthy Mark Lemon sparklingWater senes products

In the beverage track with high homogeneity, MyNEE, which has found its own unique positioning, hasformed a different advantage from other tea products with its refreshing and sweet taste and healthuand low-calorie characteristics, creating a scarce pain point in the lemonade category

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设计师：对我的圆子好点

指导：罗宾/大胡子