三联人文城市季“发明生活”视觉设计

“生活的可能性，藏在每个被忽视的街角、社区和人群中”。今年三联人文城市季的年度主题是 “发明生活”，在成都的一系列在地活动中，召唤每个普通人的勇气、好奇和创意，重新想象日常生活。

LAVA从真实生活的观察着手，尝试用去中心化、开放的视角寻找视觉意象：回形针。没错，一枚不起眼的回形针！

Take one everyday item. Think up a hundred different uses for it. Replicate across different daily scenarios. Chengdu’s Sanlian City for Humanity Season took hidden possibilities as its inspiration for a series of events on the theme “Create Your Life.” The aim was to get people thinking more boldly about creativity and spark the curiosity of communities and individuals living in the city.

LAVA took a quizzical look at daily life, starting with the stack of papers in their desks. Aha, a paperclip might come in handy, they thought. Through an exercise in thought experimentation, the humble paperclip manifested its multifold destiny!

它作为人们日常最触手可得的小物件，具有超强的互动性和创造力，常常代表 “用简单而聪明的方式解决问题”，与活动主题传达的含义有着深刻的相似性。色彩丰富与易弯折塑形的属性，也为视觉设计提供了丰富的表达空间。

A small yet interactive and creative object, the paperclip is good at “solving everyday problems in clever ways," reflecting the essence of the theme. Above all, the colourful shape-shifter helpfully offers rich expressive space for visual design.

从大白菜到隔离墩，从乒乓球拍到外卖骑手，我们用这枚回形针串联起更多日常元素，设计出集合了100个共创词条的《城市光谱词典》，也完成延展海报/展览导视/周边/动态影像等一系列设计，融入成都的大街小巷。

In their design LAVA used the paperclip to string together everyday elements, from cabbages to quarantine barriers and from ping-pong paddles to delivery riders. The result? A dictionary of 100 co-creation terms, exhibition signing, goodies and posters that Sanlian splashed onto the city's bustling streets.