寿州文旅IP及文创设计《楚韵寿宝家族》

设计说明

Design Description

寿县这座千年古城，坐落在淮河之滨，八公山麓，自古就是楚文化的重要发祥地和南北商贸枢纽。本系列IP从当地最具代表性的文化符号中汲取灵感，打造出一组兼具历史深度与童趣活力的形象家族。

The ancient city of Shouxian, nestled along the banks of the Huai River and at the foot of the Bagong Mountains, has since antiquity been an important cradle of Chu culture and a hub for north-south commerce. This IP series draws inspiration from the most representative local cultural symbols to create a family of characters that combines historical depth with playful vitality.

通过楚韵寿宝IP家族，可以感受到青铜器诉说楚风雅韵，古城墙铭刻军事智慧，大小鼓传承传统文化，郢爰金币见证商贸繁华，豆腐美食传递生活哲学，水利工程彰显生态智慧。IP化的寿县文化可以以一种更亲切的方式呈现和传递下去，可爱的造型和有趣的文案也可以带来情绪的疏解和文化的共鸣。每个角色既是独立的文化符号，一幅立体鲜活的寿县文化长卷便徐徐展开，让游客在互动娱乐中完成一场跨越两千年的文化对话。

Through the ChuYun ShouBao IP family, one can experience the elegance of Chu culture as told by bronze vessels, the military wisdom etched into ancient city walls, the traditional culture passed down through drums, the commercial prosperity witnessed by Yingyuan coins, the philosophy of life conveyed through tofu cuisine, and the ecological wisdom embodied in hydraulic engineering. The IP-ified culture of Shouxian can be presented and transmitted in a more approachable manner, with adorable designs and witty copywriting offering emotional resonance and cultural connection. Each character stands as an independent cultural symbol, and together, they unfurl a vivid cultural scroll of Shouxian, allowing visitors to engage in a cultural dialogue spanning two millennia through interactive entertainment.