千年楚都—寿县楚文化IP设计-豆腐潮玩文创

首先需要考虑寿县有哪些具体的文化元素。首先想到的是历史遗迹，比如古城墙、安丰塘、孔庙等。另外，寿县作为楚文化的发源地之一，楚文化元素也很重要，比如楚墓群和青铜器。然后是饮食文化，寿县的大救驾和八公山豆腐比较有名。这次选用八公山豆腐文化主题来创作。八公山豆腐，相传为淮南王刘安炼丹所创，以八公山泉水制作，质地细腻，衍生出“豆腐宴”文化。所以以挖掘安徽寿县文化元素为灵感，设计了一套可爱豆腐IP形象文创手办玩具，在保留原始形象的基础上，赋予每个IP生动形象的不同特征以及人格化表情，融入寿县博物馆馆藏文物进行文创礼物设计等元素，使传统元素和潮流相融合，为每一个豆腐IP都选取一个代表性的颜色进行延展，同时结合八公山的文化背景作为装饰，专为安徽寿县打造的「八公山豆腐天团」系列IP形象设计，深度融合楚文化文物，每个IP形象都包含独特人格设定与色彩体系。

The first thing that needs to be considered is what specific cultural elements are present in Shouxian. The first thing that comes to mind are the historical sites, such as the ancient city wall, Anfeng Tang, and the Confucius Temple. In addition, Shouxian, as one of the birthplaces of Chu culture, Chu cultural elements are also important, such as Chu tomb complexes and bronzes. Then there is the food culture, Shouxian is more famous for the Great Rescue and Bakongshan Tofu. This time, we chose the theme of Bakong Mountain Tofu Culture to create. Bakong Mountain Tofu is said to have been created by Liu An, the King of Huainan, who made it from the spring water of Bakong Mountain, which has a delicate texture and has given rise to the culture of “Tofu Banquet”. Therefore, inspired by the cultural elements of Shouxian County, Anhui Province, we designed a set of lovely tofu IP image cultural creation toys. On the basis of retaining the original image, we gave each IP vivid image different characteristics and personalized expressions, integrated the cultural relics of the Shouxian Museum into the design of the cultural creation gifts and other elements, so as to make the integration of traditional elements and trends, and chose a representative color for each tofu IP to extend the color. At the same time, combined with the cultural background of Bakong Mountain as a decoration, the “Bakong Mountain Tofu Troupe” series of IP image design specially created for Shouxian County, Anhui Province, deeply integrates the cultural relics of the Chu culture, and each IP image contains a unique personality setting and color system.