NutriLand | 宠物营养品包装设计 | 跨境电商 品牌出海

Designed ：BlancRay 白樱瑞喜

Art Director : Yona

Designers ：Yona / Wenno

Client ：Nutriland

Market ：USA（Main）

Category ：Pet Nutrition Products 

Project ：Packaging Design / E-commerce Visual

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In fact, rather than discussing design, we are more eager to engage in envisioning the internal framework of the brand.

事实上，与其谈论设计，我们更渴望参与品牌内在结构的想象。

The first question to confront is: How should we view pet health? Undoubtedly, it means physical and mental well-being. Yet the market lacks brands that embody both dimensions, often prioritizing physiological metrics over psychological ones.

起初要直面的是『如何看待宠物健康』这一命题。毋庸置疑，健康是指『身体和精神都处于良好的状态』，而我们观察到市场中缺乏将身心双维度健康具象化的品牌载体，更多的是『重生理指标，轻心理指标』。

Thus, we propose: Rooted in nourishment, safeguarding life's vibrant essence. Restore pets' subjectivity—transforming the cared-for into autonomous souls. The vast love births a humanistic mission transcending market clamor.

于是我们提出『以营养供给为起点，守护一个鲜活生命的完整叙事』，把主体性归还给宠物，『被照顾者』还原为『自主灵魂个体』。因而品牌拥有更为广阔的爱，于是诞生出更具人文力量的品牌使命。

From a puppy's letter I once glimpsed:

我曾偷看过一封小狗书信：

Woof! Dearest two-legged friend, the world is pure magic! When my bare paws splashed through streams, when my tail twirled mushroom lanterns from the forest floor, when Himalayan windchimes dangled from my ear tips... And! I licked a big hole in the icing snowy mountain! Awooo—gotta dash! Penguins are waiting for me with cod cakes on Antarctic ice floats!

汪呜！亲爱的人类朋友，世界可真好！当我赤脚踩过溪水、尾巴卷起森林的蘑菇灯、耳尖挂上喜马拉雅的风铃草……对了！糖霜般的雪山还被我舔出了一个大窟窿！啊啊不说啦，南极洲的企鹅在浮冰上摆了鳕鱼宴等我！

This wellness-wiggling body is my superpower！I love you forever……

健康的身体太过美妙，我永远爱你……

—Your Turbo-Tailed Vitality Pup

——你的小旋风尾巴

Pawprints smudge muddy trails across the page, crystallized joy glistening in the grooves.

爪印在纸间蹭出几道泥痕，喜悦永恒。

The packaging and scenario design use tundra green and glacier blue as the primary color palette to interpret natural vitality. Under the narrative framework of "fantasy journey × natural vigor × eternal bond", tangible experiences materialize through systematic visual architecture. This not only demonstrates the natural safety and functional efficacy of nutritional ingredients but also channels dogs’ authentic life force, ultimately forming a logical loop between the value system and design strategy.

包装及情景设计用苔原绿与冰川蓝作为主色调诠释自然原力，奇幻旅程×自然活力×永恒羁绊的叙事框架下，可感知的体验在系统性的视觉构建中具象化，既明了地展示出营养品成分的天然安全与功能实效，又承载了狗狗本真的生命能量，最终在价值体系和设计策略上形成逻辑闭环。

The story ends with: We only need to prepare fresh water at dusk, awaiting the muddy, joyous figure to push open the door。

故事的结尾是，我们只需在黄昏时备好清水，等待那个沾满泥土的欢快身影推门而入。