UGLY参考推荐【第3期】渐变科技风格《Submagic》

UGLY参考片推荐官

北京/设计爱好者/166天前/15浏览

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UGLY参考片推荐官

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1. PROJECT BACKGROUND

This issue recommends a reference video suitable for introducing software product functions, which can be used in the promotion of similar products such as software, platforms, and systems. The breakthrough design of "Submagic" lies in transforming the technical core of subtitle recognition tools into a visual feast. It abandons the traditional manual style parameter listing and reconstructs core functions through dynamic aesthetics: when recognizing subtitles, text jumps and locates like elves, the translation process is accompanied by elegant trajectory animations, and editing operations are transformed into fingertip particle effects. This clever idea of transforming technical parameters into intuitive experiences allows users to instantly understand abstract concepts such as "precise recognition" and "real-time translation" - dynamic visualization not only breaks down technical barriers, but also makes the efficiency and intelligence of tools tangible and perceptible.

本期推荐的是一条适用于软件产品功能介绍类的参考片，可以用在软件、平台和操作系统等同类产品的宣传中。《Submagic》的突破性设计在于将字幕识别工具的技术内核转化为一场视觉盛宴。它摒弃传统说明书式的参数罗列，通过动态美学重构核心功能：字幕识别时文字如精灵般跃动定位，翻译过程伴随优雅的轨迹动画，编辑操作则化为指尖的粒子特效。这种将技术参数转化为直观体验的巧思，让用户秒懂“精准识别”、“实时翻译”等抽象概念——动态可视化不仅消解了技术壁垒，更让工具的高效与智能变得可触可感。

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【该本章内所涉及到的影片内容，仅用于学习交流与优质内容分享，不涉及任何商业用途，亦未对原作品进行二次销售、篡改或恶意传播。我们始终尊重每一位创作者的知识产权与劳动成果。若相关内容存在侵犯版权方权益的情况，烦请联系我们。我们将在核实情况后，24小时内立即删除相关内容或进行整改，全力维护版权方合法权益。】

If you follow our official account at the moment, I hope you will not miss any wonderful content. In this issue, we will appreciate the characteristics, scope of application, color direction, and camera features of the film together with everyone~

如果此刻你关注了我们的公众号，那么希望你不要错过任何一期精彩内容。我们会从片子特点、适用范围、色彩方向、镜头特点等方面与大家一同赏析~

2. STORYBOARD

Submagic restructures product demonstration with a strategy of light narrative and heavy efficiency: The entire article focuses on showcasing Submagic's use of AI to automatically generate accurate and optimized subtitles in a short period of time from the perspective of content creators. The opening teaching easily starts subtitle recognition, and then deconstructs the tool operation into a visual movement of "import recognition translation output" through montage techniques. Each functional node is connected by a dynamic intelligent guide line, and the language of the user's perspective makes subtitle adjustment as intuitive as assembling LEGO - without redundant explanations, only relying on visual flow guidance to complete the cognitive loop, achieving an immersive teaching experience of "watching and knowing".

《Submagic》以轻叙事重效能的策略重构产品演示：全篇从内容创作者角度出发，重点展示Submagic使用 AI 短时间自动生成准确且优化的字幕。开场教学轻松开始字幕识别，旋即通过蒙太奇手法将工具操作解构为「导入-识别-翻译-输出」的视觉乐章。每个功能节点皆由动态智能引导线串联，用户视角的镜头语言让字幕调整如同拼装乐高般直观——没有冗余说明，仅凭视觉流引导就完成认知闭环，实现「观后即会」的沉浸式教学体验。

The author carefully adjusts the weight and harmony of colors in the picture, making the entire visual effect more coordinated and captivating. At the same time, using unique camera angles and innovative transition designs, it brings a unique viewing experience to the audience!

作者通过精心调配画面中色彩的轻重与和谐，使整个视觉效果更加协调且引人入胜。同时，采用独特的镜头角度和创新的转场设计，为观众带来别具一格的观赏体验！

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3. CHARACTER SETTING

In terms of character design, unconventional techniques are used to make some changes in her form and posture, conveying a joyful mood. The motion trajectory of clicking and sliding with arrows throughout the article is dynamically mirrored with the interface interaction. This design that injects operational logic into character performance not only dissolves the coldness of tools, but also visualizes the cognitive path of "pain point resolution", achieving a seamless transformation from emotional resonance to behavioral guidance.

人物设计上，采用非常规手法使她的形体、姿态上做出一些变化，传达出一种愉悦的心情。通篇使用箭头点击、滑动的动作轨迹与界面交互动态镜像。这种将操作逻辑注入角色表演的设计，既消解工具冰冷感，又让"痛点-解决"的认知路径可视化，实现从情感共鸣到行为引导的无缝转化。

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The visual design emphasizes a minimalist and fashionable style. The overall color tone is fresh and bright, with a lot of bright colors used, which makes people feel happy and eliminates the dullness when processing subtitles. The graphic elements are also highly creative, with various tool icons and subtitle boxes designed to be round and cute, complementing the background color perfectly. These concise and well-designed graphics not only conform to current aesthetic trends, but also focus the audience's attention on the core content.

画面设计主打简约时尚风。整体色调清新明快，用了大量的亮色，看着就让人心情愉悦，一扫处理字幕时的沉闷感。图形元素也超有创意，把各种工具图标、字幕框都设计得圆润可爱，和背景色彩相得益彰。这些简洁又富有设计感的图形，不仅符合当下审美趋势，还能让观众把注意力聚焦在核心内容上。

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4. CAMERA VOICE DESIGN

The film has no narration. But under the guidance of the screen, it seems like everyone is a master of understanding, with their eyes and hands learning, thanks to the coordinated efforts of each part.

影片没有旁白。但在画面的指引下，仿若每个人都是理解大师，眼睛和手都学会了，这得益于其中各个部分的通力配合。

The language of the camera is unparalleled in this film. The opening scene takes the audience into a colorful and vibrant real-time translation world through a captivating shuttle shot. Cleverly switching between frontal and overhead perspectives, adding visual interest. As the plot progresses, focusing on key operations such as recognition and translation, close-up shots showcase the details vividly, allowing the audience to truly feel the magical effects of the tool. When transitioning, smooth animation effects are used to seamlessly connect various aspects, as well as the combination of background music and sound effects. The audience is like being pulled by an invisible hand, immersed in the world of animation, with no urine spots throughout the entire process!

镜头语言运用得极为出色。开场通过一个引人入胜的穿梭镜头，将观众带入了一个色彩斑斓且充满活力的实时翻译世界。视角巧妙地在正面与俯视之间切换，增加视觉趣味。随着情节的推进，聚焦在关键操作上，像识别和翻译的瞬间，特写镜头把细节展现得淋漓尽致，让观众能真切感受到工具的神奇效果。转场时，运用流畅的动画特效，无缝衔接各个环节，以及背景音乐音效的搭配，观众就像被一只无形的手牵引着，沉浸在动画的世界里，全程无尿点！

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《Submagic》 is an outstanding MG animation work that combines creativity and practicality. The piece presents a stunning visual experience with its unique graphic creativity, harmonious and impactful color combinations, and smooth and precise animation. Its avant-garde concept endows it with a distinctive style. On the practical level, it is applicable to advertising and marketing to attract consumers, film and television games to build a world view, new media to optimize user experience, and education and training to simplify knowledge. Whether for design practitioners to draw inspiration or for ordinary audiences to appreciate the artistic charm, it is of great viewing value.

《Submagic》是一部兼具创意与实用性的 MG 动画佳作。作品以独特图形创意、和谐且具冲击力的色彩搭配、流畅精准的动画呈现惊艳视觉，前沿理念赋予其独特风格。在实用层面，适用于广告营销吸引消费者，影视游戏构建世界观，新媒体优化用户体验，教育培训简化知识。无论是设计从业者汲取灵感，还是普通观众感受艺术魅力，都极具观赏价值。

Of course, the main advantages of this type of gradient technology style are the exquisite colors, unique style, strong instructional nature, and smooth transitions between scenes. This allows viewers to experience the ultimate smoothness of product use while watching. It is mainly suitable for high-tech and software industries. If your industry also hopes to enhance its brand image and promote business through creative animations, please feel free to contact us at any time. We can provide you with tailor-made animation works that meet the characteristics and needs of your industry, offering comprehensive professional services from creative conception to completion, and help you achieve your goals.

当然，该类型的渐变科技风格，主要优点体现为色彩精妙、风格独树、使用说明性强，镜头衔接流畅，令观众在观看时也能体会到产品使用的极致流畅性，主要适用于高新技术、软件行业、如果您所在的行业也希望通过创意动画提升品牌形象、推广业务，欢迎随时联系我们。我们能为您量身定制符合行业特点和需求的动画作品，从创意构思到制作完成，提供全方位专业服务，助力您实现目标。

5. EFFECT COMPARISON

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6. UGLY CASE

安戈力实现此类作品！↓↓↓

In this project, our client is Baidu, focusing on promoting its highly intelligent AI input method - "Super Writing". We found that the commonality between brands and products lies in their ability to attract users through excellent visual quality and profound emotional resonance. After a detailed understanding and practical experience of Baidu's AI input method, we decided to use a first person perspective for storytelling, following the logic of mobile phone operations, and using smooth animation simulations to demonstrate how the input method can be flexibly applied in various scenarios, thereby enhancing users' communication skills.

在这次项目中，我们的客户是百度，重点推广其具有高度书写智能的AI输入法——“超会写”。我们发现品牌与产品之间的共通点在于它们都能通过卓越的画面质感和深刻的情感共鸣来吸引用户。在详细了解并实际体验了百度这款AI输入法后，我们决定采用第一人称视角进行叙事，遵循手机操作逻辑，利用流畅的动画模拟展示该输入法如何在各种场景下灵活应用，从而提升用户的沟通艺术。

In terms of visual representation, we have chosen gradient background processing to enhance the vividness and layering of the image, providing the audience with a richer visual experience. In terms of camera transition, we ensure a continuous and smooth transition. This seamless transition not only enhances the viewing experience, but also allows users to experience the ultimate smoothness of the product, which makes people exclaim, "It's really smooth

在视觉表现方面，我们选用了渐变背景处理，以增强画面的生动性和层次感，为观众提供更加丰富的视觉享受。而在镜头衔接上，我们确保过渡连续且流畅，这种无缝的转换不仅提升了观看体验，也让用户体验到了产品的极致流畅性，不禁让人感叹：“真的好流畅啊。”

Through this approach, we not only highlight the innovative features of Baidu AI input method, but also bring users a pleasant visual and user experience, further deepening their sense of identification and favorability towards the brand.

通过这种方式，我们不仅突显了百度AI输入法的创新功能，同时也为用户带来了愉悦的视觉与使用体验，进一步加深了用户对品牌的认同感和好感度。

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动画制作是一项复杂且精细的工作，它不仅需要创作者拥有丰富的想象力和技术能力，还需要对项目流程有着精准的理解和把控。通过深入研究和分析优秀的动画作品，动画师们不仅能够汲取灵感、启发创意，还能细致入微地学习到从角色设计、场景构建到情感表达等各方面的专业技巧，进而提升自身的制作水平与对动态规律的了解，产出优质动画作品。

通过对比自己的作品与参考片，我们也能够识别自身的不足之处，有针对性地进行改进，这种方式在促进了专业技能成长的同时也培养了批判性思维和审美鉴赏力，是动画创作者自我提升的重要手段，也是公司一直以来所坚定不移地坚持着，从未改变的原则。

通过借鉴和对标优秀国外作品，可以看出安戈力不仅对制作标准有着自我的追求和承诺，在项目执行上也对自己有着高标准和高要求，请相信我们，选择我们，随时欢迎合作~

此类效果安戈力为您呈现！商务合作请联系我们。

联系电话：15359333870

微信：ugly506070

邮箱：yinshuizhi@xmugly.com / 523638547@qq.com

7. ON SITE

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8. UGLY INTRODUCTION

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中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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