中国烟花品牌设计 | 远麦刘斌

烟花在大众印象中几乎不存在品牌，而且认为烟花爆竹一类产品传统而土味十足，但其实烟花品牌完全可以通过设计手段创造出品牌竞争力，在看似不存在品牌的领域中，机会往往更多，重视品牌塑造会是一项有效投资。

尤其是这类极具中国传统色彩的娱乐性产品，最终是要走向世界的。

In the public's impression, fireworks have almost no brand, and products like fireworks and firecrackers are regarded as traditional and very rushy. However, in fact, fireworks brands can create brand competitiveness through design means. In fields that seem to have no brand, opportunities are often more. Paying attention to brand building can be an effective investment.

Especially for this kind of entertainment products with strong traditional Chinese characteristics, they will eventually go global.