项目回顾 | 苏州本地特色酥油饼包裝年轻化重塑

酥友店成立于2008年，最初定位线下烘焙连锁品牌，2013年转型做互联网糕点，通过建立“中央工厂+卫星工厂+自建冷链物流”模式

保证糕点新鲜现做、准时送达。目前酥友店已覆盖全国300多家城市，私域用户超过2200万

数据显示，2022年中国烘焙食品市场规模预估达2853亿元，同比增长19.9%。由于疫情逐渐恢复，

烘焙食品市场将保持10%左右的增长率，2023年中国烘焙食品市场规模预估将达3069.9亿元。

女性用户占比超过70%，以18到35岁为主

Founded in 2008, Suyou store initially positioned itself as an offline baking chain brand. In 2013, it transformed into an Internet pastry by establishing a mode of "central factory + satellite factory + self built cold chain logistics"

Make sure the cakes are fresh, ready to make and delivered on time. At present, Suyou store has covered more than 300 cities across the country, with more than 22million private domain users

According to the data, the scale of China's bakery market is estimated to reach 285.3 billion yuan in 2022, with a year-on-year increase of 19.9%. As the epidemic gradually recovers,

The bakery market will maintain a growth rate of about 10%, and the scale of China's bakery market is expected to reach 306.99 billion yuan in 2023.

Female users account for more than 70%, mainly aged 18 to 35