茶叶品牌IP形象设计｜逐浪派对

以拟人化古风少女为核心IP形象，将茶叶嫩芽形态与东方美学结合，用萌趣造型与治愈色彩，赋予茶叶鲜活生命力。通过趣味故事，把茶叶生长、制茶工艺等茶文化融入IP人设，以轻松方式传递传统韵味。让IP化身消费者的“茶友伙伴”，深度融入日常饮茶场景，无论是提神醒脑的清晨，还是放松身心的午后，都用温暖活泼的形象，传递茶饮带来的愉悦感，强化品牌情感联结。

With an anthropomorphic ancient-style girl as the core IP image, the shape of tea shoots is combined with Eastern aesthetics. Using a cute and interesting style and healing colors, it endows tea leaves with vivid vitality. Through interesting stories, tea culture elements such as the growth of tea leaves and tea-making techniques are integrated into the IP's character design, and the traditional charm is conveyed in a relaxed way. Let the IP transform into the consumers' "tea friend partner" and deeply integrate into daily tea-drinking scenarios. Whether it's a refreshing morning to boost energy or a relaxing afternoon to unwind, with a warm and lively image, it conveys the pleasure brought by tea and strengthens the emotional connection with the brand.