海芙利忒｜借力古希腊文化，打造正宗希腊酸奶品牌

品牌方是一家传承希腊传统冷萃酸奶工艺的纯正酸奶品牌，之前一直以小店经营。因其非常nice的口味、正宗希腊冷萃工艺、优质的奶源和新鲜的水果作为搭配，小店一直非常受消费者的喜爱，生意十分火爆。基于此背景，品牌方希望更加正式的，看作一个品牌来运营，而不仅仅是一家小店。

樂品牌借力古希腊文化，为APHREEK（海芙利忒）打造正宗希腊酸奶品牌。从品牌命名开始，从0-1为品牌建立全新的品牌系统，在视觉层面为品牌确定「希腊酸奶」的正宗感，同时给消费者带来干净、健康、时尚的基调

The brand is a pure yogurt brand that inherits the traditional Greek cold extraction yogurt craftsmanship, and has been operating as a small shop before. Due to its very nice taste, authentic Greek cold extraction process, high-quality milk sources, and fresh fruits as a combination, the small shop has always been very popular among consumers and its business is very hot. Based on this background, the brand hopes to operate more formally as a brand, rather than just a small shop.

Le brand leverages ancient Greek culture to create an authentic Greek yogurt brand for APHREEK. Starting from brand naming, establish a new brand system for the brand from scratch, visually establish the authenticity of "Greek yogurt" for the brand, and bring consumers a clean, healthy, and fashionable tone

—— Space Design｜空间设计 ——