兔丝巴巴TUSIBABA | 烘焙品牌设计/LOGO/VI/IP/包装

项目丨PROJECT

兔丝巴巴TUSIBABA烘焙品牌设计

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服务丨SERVICE

LOGO/VI设计/IP设计/包装设计

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品牌设计师 | DESIGNER

文川

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“兔丝巴巴"是以现代烘焙美学重构日常幸福感的年轻品牌。我们以「咬一口，快乐膨胀」为核心理念，将咬合瞬间转化为可量化的情绪价值——在压力与期待间寻找治愈的力量。品牌聚焦新鲜手作、低糖轻负担的产品线，用酥脆可颂的层次感、法棍麦香的生命力、软欧包的温柔触感，为快节奏生活注入松弛呼吸的契机。

TUSIBABA is a young brand that reconstructs daily happiness with modern baking aesthetics. With the core concept of “one bite, happiness expands”, we transform the moment of biting into a quantifiable emotional value - finding the healing power between stress and expectation. The brand focuses on fresh, handmade, low-sugar and light-loaded product lines, using the layered sense of crispy kosher, the vitality of baguette wheat flavor and the gentle touch of soft omelet to infuse fast-paced life with the opportunity to relax and breathe.