番红红|一个有趣&有爱的云南小锅米线品牌
昆明/设计爱好者/185天前/800浏览
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番红红|一个有趣&有爱的云南小锅米线品牌
品牌名|番红红
品牌口号|爱的陪伴,家的味道。
品牌关键词|有趣|有爱
策划&视觉|@芝士小启
原创品牌设计|禁止搬运转载
品牌的主人公是一对昆明夫妇,他们早年离开家乡,远赴新疆做生意。无论走到哪里,家乡的味道总是让 人魂牵梦绕。昆明的山水,昆明的米线,还有那一碗碗热气腾腾的小锅米线,都是他们心中挥之不去的乡愁。 为了缓解这份思念,夫妇俩决定自己动手,用新疆当地的食材,复刻家乡的味道。他们选用了新疆的特产番茄, 这种番茄个大、汁多、味甜,是新疆阳光和土壤的馈赠。他们用这些番茄熬制汤底,搭配上精选的米线, 做出了一碗碗番茄小锅米线。 多年后,夫妇俩带着这份独特的味道回到了昆明。他们决定将这份味道分享给更多的人,于是创立了 “番 红红小锅米线”。这个名字,取自他们女儿名字中的 “红”,寓意着家族的传承和对家乡的热爱。每一口米线, 都是对家乡的思念,每一滴汤汁,都是对传统的尊重。
The protagonists of the brand are a Kunming couple who left their hometown in their early years to go to Xinjiang to do business. No matter where you go, the taste of home always haunts people's souls. The landscapes of Kunming, the rice noodles of Kunming, and the steaming bowls of small pot rice noodles are all lingering nostalgia in their hearts. In order to alleviate this longing, the couple decided to take matters into their own hands and use local ingredients from Xinjiang to reproduce the taste of their hometown. They chose Xinjiang's specialty tomatoes, which are large, juicy and sweet, a gift from Xinjiang's sunshine and soil. They used these tomatoes to make a soup base, and paired it with selected rice noodles to make bowls of tomato noodles. Years later, the couple returned to Kunming with this unique taste. They decided to share the taste with more people, so they created "Fanhong Red Pot Rice Noodles". The name, taken from the "red" in their daughter's name, symbolizes the family's heritage and love for their hometown. Every bite of rice noodles is a longing for hometown, and every drop of soup is a respect for tradition.
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