Pawmily | 猫咪零食品牌全案设计/LOGO/IP

项目丨PROJECT

Pawmily品牌全案设计/2025.4.16

-

服务丨SERVICE

LOGO/VI基础/延展设计

-

品牌设计师 | DESIGNER

薇拉

Pawmily是一个以”科学宠爱”为核心的猫咪零食品牌，诞生于兽医与动物营养学家的专业洞察。品牌名融合“Paw”（爪印）与“Family”，传递“家人级的科学呵护”理念。我们坚持用90%+真实肉源、0人工添加剂的配方，还原猫咪猎食天性，同时通过趣味互动设计和可持续实践，让每一口零食都成为健康管理与情感联结的双重载体。从原料溯源到包装回收，Pawmily致力于成为新生代猫家长最信赖的伙伴——因为真正的宠爱，是懂它的本能，也护它的未来。

Pawmily is a cat snack brand centered around the concept of "scientific pampering," born out of the professional insights of veterinarians and animal nutritionists. The brand name combines "Paw" (paw print) and "Family," conveying the idea of "scientific care at the family level." We adhere to a formula that uses over 90% real meat sources and contains no artificial additives, restoring the natural hunting instincts of cats. At the same time, through fun and interactive designs and sustainable practices, every bite of our snacks serves as a dual carrier for both health management and emotional bonding. From tracing the origin of ingredients to recycling packaging, Pawmily is committed to becoming the most trusted partner of the new generation of cat owners. Because true pampering means understanding a cat's instincts and safeguarding its future.