果燃气泡果酒品牌全案设计标志/VI/包装

项目名称  |  FRANGO果燃

服务类别  |  品牌设计 LOGO设计 包装设计 

品牌设计师  |  Moon

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果燃（Fruit Spark）是聚焦自然健康微醺体验的新锐气泡果啤品牌。以“鲜果冷萃、透明酿造”为核心，精选全球优质水果产区当季鲜果，通过现代低温发酵工艺打造无香精、无色素、低糖低醇的果味酒饮。品牌覆盖20-35岁都市年轻人的全场景需求——从闺蜜聚会的高颜值社交款，到居家独饮的零酒精疗愈款，再到运动补给的轻功能款，以“自然本味”重新定义微醺文化，倡导既悦己又无负担的轻享生活方式。标志性可溯源包装、环保设计及限定联名玩法，成为年轻消费者心中“健康与乐趣兼得”的品质符号。

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Fruit Spark is a new brand of sparkling fruit beer focusing on natural health and tipsy experience. With the core of "cold extraction of fresh fruits and transparent brewing", the seasonal fresh fruits from high-quality fruit producing areas around the world are selected to create fruity wine with no flavor, no pigment, low sugar and low alcohol through modern low-temperature fermentation technology. The brand covers the whole scene needs of urban young people aged 20-35 - from the high appearance level of social gatherings, to the zero alcohol treatment for drinking alone at home, to the light function of sports supplies, to redefine the tipsy culture with "natural taste", and advocate a light lifestyle that is both comfortable and free of burden. Iconic traceable packaging, environmental design and limited co-branded gameplay have become a quality symbol of "health and fun" in the hearts of young consumers.