《三季饭堂》品牌全案设计

“如果寒冬是人生的必选项，  我们至少可以选择不成为它的容器。”

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聚焦都市人“生理御寒易，心理解冻难”的痛点，以餐饮为媒介构建情感庇护所。

设计使命：用视觉语言将“舍去寒冬”概念转化为可感知的温度系统。

三季的非线性叙事 “时间不是单选题”打破季节霸权，重构春、夏、秋的共生关系   温度炼金术：65℃恒温餐具设计（入口最佳温度）延伸为品牌

Focus on the pain point of urbanites "it is easy to keep out the cold physically, but difficult to thaw psychologically"Building emotional shelter with catering as the medium

Design mission: transform the concept of "giving up the cold winter" into a sensible temperature system with visual language.The nonlinear narrative of the three seasons "Time is not a single choice" breaks the hegemony of the seasons and reconstructs the symbiotic relationship between spring, summer and autumn. Temperature alchemy: the design of 65℃ constant temperature tableware (the best temperature at the entrance) extends to the brand.