2025MUSE 金奖（包装类） | 红鼻子纸巾

很高兴能获得这个奖项，ha~ha~感谢公司以及一路同行的伙伴们，从设计到落地，到拿奖一路艰辛特别不易，希望接下来再接再厉！

这是一款专为鼻敏感、感冒、敏感肌人群设计的纸巾包装，旨在为用户提供既舒适又富有趣味的使用体验。

包装设计灵感来源于一个正在感冒、敏感的红鼻子IP形象，这一形象不仅有趣易记，更巧妙地隐喻了鼻子皮肤敏感娇嫩的特点。频繁使用普通纸巾擦拭，往往会让鼻子变红，而红鼻子纸巾正是为解决这一问题而生。因此，这一强烈的视觉符号突出了鼻敏感专用的属性，有效加深了用户对产品的印象。在设计方面同样注重比例、对称、均衡等美学要素的运用，使包装看起来更加和谐美观。嫩肉色底色搭配低饱和度的红色和棕色，既突出了卖点，又与底色和谐搭配，给人以柔软亲肤的视觉感受。值得一提的是，纸张撕开口设计独特，使纸张从鼻孔图案下方抽出，增强趣味性与互动性。

红鼻子纸巾以其高柔软度、强韧性适用于多种场景，如化妆护肤、婴幼儿护理等。其采用富含天然保湿因子的乳霜，使纸巾柔软度大幅提升，避免纸屑产生。同时，选用天然慈竹作为原料，内含“竹醌”抑菌成分，有效抑制多种细菌，抑菌率高达99%。此外，红鼻子纸巾不含可迁移荧光剂，严格按照GMP标准生产，确保安全可靠。

The facial cream moisturized tissue is specially designed for people with sensitive noses, colds, and sensitive skin. Its packaging aims to provide users with a comfortable and interesting experience.

The facial cream moisturized tissue has been created to address red noses caused by frequent use of regular tissues. Based on that, the packaging ingeniously adopts an IP image—a sensitive, runny red nose—which not only is interesting and memorable but also implies the delicate and sensitive nature of the nose skin. Moreover, this visual symbol emphasizes that the product is oriented to sensitive noses, effectively leaving a lasting impression upon consumers. Meanwhile, the packaging, giving full consideration to aesthetic proportion, symmetry, and balance, features a more harmonious and aesthetically pleasing style. The flesh-colored background, coupled with low-saturation red and brown, highlights the key information while ensuring the overall harmony, and suggests the soft and skin-friendly texture of the product. Notably, the unique tear-open design enables tissues to be pulled out from the nose icon below, offering users an interesting interactive experience. 

The facial cream moisturized tissue boasts high softness and toughness, suitable for various scenarios including makeup, skincare and infant care. It utilizes a cream rich in natural moisturizing factors, which greatly enhances the softness and avoids paper dust generation. Natural bamboo as the main material contains an antibacterial ingredient—bamboo quinone—efficiently inhibiting the growth of multiple bacteria (inhibition rate: up to 99%). Additionally, the product, free of migrating fluorescent agents, is strictly produced according to GMP standards, safe and reliable.