TIANWU COFFEE｜品牌设计

项目地址：北京

As Tianwu Coffee is a sub-brand of Tianwu but not an independent brand, it needs to carry out category-related creativity without departing from the original style of Tianwu. It uses a pure text logo in the brand form to make it most directly related to Tianwu. The style still inherits the vertical and narrow structure of Tianwu brand characters, highlighting the correlation between the two brands. Its creative part incorporates the smudge effect of traditional ink, allowing the whole to highlight the water-based charm under the tough structure.