TIANWU COFFEE｜品牌设计

SONG_AD

北京/设计爱好者/212天前/398浏览

版权

TIANWU COFFEE｜品牌设计

SONG_AD

Collect

项目地址：北京

天物咖啡作为天物的子品牌而又非独立品牌，需要在不脱离天物原有风格的前提下进行品类相关创意，在品牌形式上选用纯文字标的方式，让其与天物产生最直接的关联，其风格仍继承天物品牌字的竖窄结构，突出两个品牌的关联性，其创意部分融入传统水墨的晕染效果，让整体在硬朗的结构下凸显出水性的神韵。

As Tianwu Coffee is a sub-brand of Tianwu but not an independent brand, it needs to carry out category-related creativity without departing from the original style of Tianwu. It uses a pure text logo in the brand form to make it most directly related to Tianwu. The style still inherits the vertical and narrow structure of Tianwu brand characters, highlighting the correlation between the two brands. Its creative part incorporates the smudge effect of traditional ink, allowing the whole to highlight the water-based charm under the tough structure.