潮汐共振Vide Tide | 咖啡品牌设计

品牌：

潮汐共振Vide Tide Coffee

品牌理念：

城市浪潮中的孤独与渴望，在高度流动的现代都市中，年轻人被裹挟于“快节奏”与“原子化”的夹缝之间（生活矛盾、社区觉醒、市场空白）。从物理空间到精神共振品牌以“潮汐”为隐喻，构建三层价值内核（自然节律、能量交互、在地共生）。用咖啡的温度软化城市冰冷，用共享桌板打破人际坚冰，更用持续的行动告诉年轻人：“你并非孤岛，你的每一次涌动，终将汇成时代的浪潮。”因此，“潮汐共振”应运而生。同时，“潮汐共振”是当潮汐频率与海湾或海域的固有频率一致时引发潮汐幅度显著增强的现象，其与蝴蝶效应的关联在于，复杂的海洋系统中微小的初始条件变化（如地形或水流扰动）可能通过非线性反馈打破或强化共振状态，导致潮汐规模的巨大差异。所以，以“潮汐共振”的振动的声音信号转变为蝴蝶翅膀的视觉信号，每一只蝴蝶都代表这场“共振”效应的每一个年轻人，他们在此共同振动他们的翅膀共同创造这场美丽的潮汐共振效应。

且共振也是相互无穷无尽的影响，用无线符号∞与🦋相结合而得到了设计元素。

The loneliness and longing in the urban wave, in the highly mobile modern cities, young people are caught between the "fast-paced" and "atomized" contradictions of life, community awakening, and market gaps. From physical space to spiritual resonance, the brand uses"tide" as a metaphor to construct a three-layer value core (natural rhythm, energy interaction, and local symbiosis). Softening the coldness of the city with the temperature of coffee, breaking the ice of interpersonal relationships with a shared tabletop, and telling young people with sustained action: "You are not an island, every surge of yours will eventually converge into the tide of the times." Therefore, "tidal resonance" has emerged. Meanwhile, "tidal resonance" is a phenomenon in which the tidal amplitude significantly increases when the tidal frequency is consistent with the natural frequency of the bay or sea area. Its association with the butterfly effect is that small initial condition changes (such as terrain or water flow disturbances) in complex ocean systems may break or strengthen the resonance state through nonlinear feedback, resulting in significant differences in tidal scale. So, the sound signal of "tidal resonance" vibration is transformed into the visual signal of butterfly wings, and each butterfly represents every young person in this "resonance" effect. They vibrate their wings together to create this beautiful tidal resonance effect.

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