ZILE兹乐炸鸡品牌全案设计 | LOGO/VI/系列产品包装

项目丨PROJECT

ZILE兹乐炸鸡品牌全案设计

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服务丨SERVICE

LOGO/VI/系列产品包装

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「兹乐炸鸡」 炸鸡通常吸引年轻人、家庭或朋友聚会，所以口号需要符合这些人群的喜好，还要带有活力、欢乐的感觉。同时，中式炸鸡可能还带有怀旧或传统风味结合特点。品牌核心记忆点（“滋啦”声效、快乐文化）与中式口味特色，突出食欲感和场景化消费引导。

"Zile Fried Chicken" Fried chicken uually attracts young people, families or friends to gather, so the slogan needs to be in line with the preferences of these groups, and also have a sense of vitality and joy. At the same time, Chinese fried chicken may also have a nostalgic or traditional flavor. The brand's core memory points ("Zile" sound effects, happy culture) and Chinese flavor characteristics highlight the appetite and scenario-based consumption guidance.