家纺品牌全案设计

“朵蔻”以莫兰迪色系为视觉锚点，以“自然治愈”为核心情感，精准切入中高端家纺市场，为消费者提供兼具美学与功能性的睡眠体验，最终成为“精致睡眠生活”的代名词。

"Dacotton" takes the Morandi color system as the visual anchor point and "natural healing" as the core emotion, accurately cuts into the mid-to-high-end home furnishing market, provides consumers with a sleep experience that combines aesthetics and functionality, and eventually becomes synonymous with "exquisite sleep life"

主色：莫兰迪蓝（象征静谧、理性） + 莫兰迪紫（象征优雅、神秘）。

辅色：米白、浅灰，增强色彩层次感与高级感。