Nopblm （No problem👌）特调咖啡液产品包装设计

项目背景：

Nopblm（No problem）品牌通过新技术、新组合创造全新「轻甜不胖」的咖啡酷品，近期推出轻果咖&轻茶咖系列「特调咖啡液」，臻选全球出色食材；品牌主张“发现自我、成为自我”，因此在整体的设计上，提出创意「OK手势」，传达「OK没问题」No problem的品牌精神。

设计说明：

以Nopblm（No problem）品牌精神的「OK手势」作为整体设计创意概念，在杯体造型与视觉设计上，皆围绕OK形式进行设计，区别于市面上的常⻅杯型。罩面为简洁几何化OK手势，在拇指与食指中心处的圆形区域内放置口味匹配实物；连接缝隙处放置口味信息，突显手指形态、更具识别性；产品名称&卖点信息等左对齐排列；在色彩关系上使用口味对应的高饱和度色彩，使包装更具食欲与冲击力，营造愉悦、丰富的饮用体验。

Project background:

The Nopblm (No problem) brand uses new technologies and new combinations to create a brand new "light and sweet non-fat" coffee cool product. Recently, it launched a series of "special coffee liquids" of light fruit coffee and light tea coffee, which select excellent ingredients from around the world. The brand advocates "discovering oneself and becoming oneself", so in the overall design, a creative "OK gesture" is proposed to convey the brand spirit of "OK, no problem".

Design description:

The "OK gesture" of the Nopblm (No problem) brand spirit is used as the overall design creative concept. In terms of cup shape and visual design, the design is centered on the OK form, which is different from the common cup types on the market. The cover is a simple geometric OK gesture, and the flavor matching object is placed in the circular area at the center of the thumb and index finger; the flavor information is placed in the connecting gap to highlight the finger shape and make it more recognizable; the product name and selling point information are left-aligned; the high-saturation colors corresponding to the flavors are used in the color relationship to make the packaging more appetizing and impactful, creating a pleasant and rich drinking experience.

DA：XXD DESIGN｜AD：肖琪媛、徐育青｜D：肖琪媛、徐育青、张文岚｜C：长沙均可佰特食品科技有限公司