原创设计/农产品包装蛋类包装设计

作品名称：大老古香熟鸭蛋

客户：福建大老古食品有限公司

设计：北京道别文化设计

服务项目：品牌调研/品牌策略/卖点梳理/包装设计

包装整体采用清新自然的绿色为主色调，象征着天然与健康，契合当代消费者对高品质食材的追求。包装上的鸭子与蛋的手绘图案，笔触细腻，营造出质朴又精致的氛围。

排版简洁有序，关键信息一目了然。中英文搭配提升格调，宣传语 “一天一个蛋 健康永相伴” 朗朗上口，传递生活态度。材质选用优质硬纸盒，质感十足，开启时带来仪式感。营养成分表等信息清晰规范，体现对品质的严格把控，尽显产品高级质感。

The overall packaging uses a fresh and natural green as the main color tone, symbolizing nature and health, which aligns with contemporary consumers' pursuit of high - quality ingredients. The hand - drawn patterns of ducks and eggs on the packaging feature delicate brushstrokes, creating a rustic yet refined atmosphere.

The layout is simple and orderly, making key information immediately visible. The combination of Chinese and English enhances the style. The slogan "One egg a day keeps health away" is catchy and conveys a lifestyle attitude. High - quality hard paper boxes are selected as the packaging material, giving a sense of texture and creating a sense of ritual when opened. Information such as the nutrition facts table is clearly presented and standardized, reflecting strict quality control and fully demonstrating the premium quality of the product.