守护花期 定格多维之美 | 胶原蛋白包装

设计 | 深圳同道品牌设计有限公司

品牌 | Dr.NUTE

项目 | 胶原蛋白礼盒包装设计

渠道 | 高端院线

设计 | 飞哥 王颖 

渲染 |  Johnson                       

Dr.NUTE胶原蛋白维C饮是一款针对高端院线的滋补美容饮品。创思思考以“守护花期，定格多维之美”为核心理念，我们深入聚焦女性对于美丽与健康的深层诉求。产品的外包装设计汲取五瓣花的灵感，象征着女性如花般蓬勃的生命力，以及胶原蛋白对“花期永驻”的美好承诺。

传递出“美无定式，自在新生”的品牌哲学。整体设计融合东方美学与现代极简语言，将功能消费升华为一场充满情感的仪式。

消费者在每日饮用时，都能感受到全新的心情体验，从而增强产品与用户之间的情绪价值互动。

整体设计地将外盒的“花瓣造型”与内瓶的“汉字符号”相结合，使产品从一款普通的功能饮品升华为女性自我认同的载体。其简约的造型既兼顾了实用性，又充分展现了美学表达。抽象汉字的让识别具有精致属性又具韵律感，以现代设计语言重新诠释东方女性之美，最终传递出“珍视每一刻绽放”的情感共鸣，让每一位女性都能在产品中找到属于自己的独特魅力。

With the core concept of ‘guarding the flowering period and defining multi-dimensional beauty’, we focus on women's deep-seated aspirations for beauty and health. The design of the product's outer packaging is inspired by the five-petal flower, symbolising the vitality of women like a flower, and collagen's promise of ‘everlasting beauty’. The inner box cleverly echoes the six female beauties of ‘Beauty, Beauty, Beauty, Joy, Huma and Yan’ through the six oral liquids, conveying the brand philosophy of ‘Beauty has no fixed style, and is free to be reborn’. The overall design combines oriental aesthetics and modern minimalist language, sublimating functional consumption into an emotional ritual.

The six oral liquid bottles use abstract Chinese characters as the core visual elements, each of which is creatively presented in a simple yet modern form. Consumers can feel a new mood experience when they drink it every day, thus enhancing the emotional value interaction between the product and users.