变身吧 M博 | IP变装设计

For this competition, I utilized Midea Group’s IP characters “

" and “

" for costume transformation designs. Each design direction included two transformations:

"World Earth Day" and "Dragon Boat Festival";

"Concert" and "Graduation Season";

"Trendy-Cool Makeover" and "Baseball-Themed".

Each transformation incorporated outfits and elements tailored to its respective theme. The designs were expanded into thematic mini-scenes, which were then refined and arranged into posters to showcase the costume concepts. All designs maintained a cohesive style aligned with Midea’s IP brand guidelines. Classic poses of the IP characters were retained, with adaptations in complexity and aesthetics to highlight the duo’s unique charm across diverse scenarios. The poster layouts were designed as a unified series to emphasize Midea’s slogan: "Life Can Be More Beautiful!