沈阳/设计爱好者/1年前/12488浏览
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此次比赛我以美的集团的IP形象“
DR.MIDEA
”与“
KORGI
”去做变装设计,每个方向都分别选择了两种变装,分别是方向一:节日节气的“世界地球日”、“端午节”,方向二:活动场景的“音乐会”、“毕业季”,方向三:创意变装的“潮酷变装”、“棒球运动”。
此次的变装都是跟着不同的主题去做的相应的服装和元素,通过变装延展出主题小场景,最后调整排列作为海报去呈现这个主题的变装,风格都相互统一,遵循美的IP形象的规范要求,每个变装也都沿用美的IP形象的经典动作,风格和复杂程度也做出了相应的适配,展现了在不同场景下,两小只的独特魅力。海报的排版形式也做到了系列性,更好的呈现了“生活可以更美的”!
For this competition, I utilized Midea Group’s IP characters “
DR.MIDEA
" and “
KORGI
" for costume transformation designs. Each design direction included two transformations:
Festive Themes
:
"World Earth Day" and "Dragon Boat Festival";
Event Scenarios
:
"Concert" and "Graduation Season";
Creative Transformations
:
"Trendy-Cool Makeover" and "Baseball-Themed".
Each transformation incorporated outfits and elements tailored to its respective theme. The designs were expanded into thematic mini-scenes, which were then refined and arranged into posters to showcase the costume concepts. All designs maintained a cohesive style aligned with Midea’s IP brand guidelines. Classic poses of the IP characters were retained, with adaptations in complexity and aesthetics to highlight the duo’s unique charm across diverse scenarios. The poster layouts were designed as a unified series to emphasize Midea’s slogan: "Life Can Be More Beautiful!
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