天湖纳木措景区标识设计 | LOGO设计

天湖纳木措，藏北高原的蓝宝石，海拔4718米的世界最高咸水湖。澄澈如镜的湖面倒映念青唐古拉雪峰，湛蓝湖水与苍穹交融成天水一色的奇观。原始生态孕育绝美风光，湖畔经幡与转湖朝圣者共绘信仰画卷，未染尘埃的仙境令人忘却尘世。夏季星河坠湖，冬季蓝冰秘境，四季皆展自然天成之壮美。

Tianhu Namtso, a blue sapphire on the northern Tibetan Plateau, is the world's highest saltwater lake at an altitude of 4718 meters. The clear and mirror like lake reflects the snow capped peaks of Nianqing Tanggula, and the deep blue lake water blends with the sky to create a spectacle of the same color as Tianshui. The primitive ecology nurtures beautiful scenery, and the prayer flags by the lake and the pilgrims who turn to the lake paint a picture of faith together. The untainted fairyland makes people forget the world. In summer, the Milky Way falls into the lake, in winter, it is a secret realm of blue ice, showcasing the natural beauty of nature throughout the four seasons.

标志沿用了藏语文字笔画特点，使整体标识风格统一协调自然，主创意图案来源于纳木措拼音首字母“NMC”组合而成，增强标志的识别性和独特性，标志融入了鸟类的剪影，鸟类是地球上最美丽和多样化的动物之一，对生活的环境也有着很高的要求，说明纳木措生态环境的优越空气清新、植被丰富拥有丰厚的水源，也是自然生态健康的反映。整体标志简洁规律，形似一座座高山又似一湾湾水，采用了纯净的湖蓝色，符合品牌调性。

The logo adopts the stroke characteristics of Tibetan characters, making the overall logo style unified, coordinated and natural. The main creative pattern is composed of the first letter "NMC" of Namtso Pinyin, enhancing the recognition and uniqueness of the logo. The logo incorporates the silhouette of birds, which are one of the most beautiful and diverse animals on Earth and have high requirements for their living environment. This indicates the superior ecological environment of Namtso, with fresh air, rich vegetation, abundant water sources, and a reflection of natural ecological health. The overall logo is simple and regular, resembling mountains and bays of water, using a pure lake blue color that conforms to the brand tone.