天湖纳木措景区品牌标识设计

纳木措海拔高、湖面大、景色美，是西藏三大圣湖之一，在藏语中意为“天湖”，蒙古语中称为“腾格里海”也寓意着“天湖”。

纳木措的自然奇观、藏族文化符号、生态智慧及现代文旅体验，形成了独特的“天地人文共生系统”，构建了​“可感知的宇宙哲学课堂”​——游客既能沉浸于“水天一色”的视觉震撼，又能通过体验理解“天人合一”的生命逻辑，最终实现从“观光者”到“生态共同体成员”的身份转变。

因此站在世界的屋脊，眺望蔚蓝如洗的天空之境，我们期望打造纳木措天湖以其纯净神圣而又带有人文气息的的视觉形象，令人心生向往。

Namtso is one of the three sacred lakes in Xizang with high altitude, large lake surface and beautiful scenery. It means "Heavenly Lake" in Tibetan, and "Tengger Sea" in Mongolian also means "Heavenly Lake".

The natural wonders, Tibetan cultural symbols, ecological wisdom, and modern cultural tourism experience of Namtso have formed a unique "coexistence system of heaven, earth, and humanity", constructing a "perceivable universe philosophy classroom" - tourists can immerse themselves in the visual shock of "water and sky merging into one", and understand the life logic of "harmony between heaven and man" through experience, ultimately achieving a transformation from "tourists" to "members of the ecological community". Therefore, standing on the roof of the world, gazing at the azure sky, we hope to create a visual image of Namtso Lake that is pure, sacred, and imbued with a humanistic atmosphere, making people yearn for it.