纳木措景区品牌LOGO设计

遇见.天湖纳木措

LOGO以"一山一湖一圣门"为灵感原型，将念青唐古拉主峰轮廓与纳木措湖进行镜像重构，又选取了具有代表性的景点圣象天门外观轮廓，在山水倒影的虚实交界处，通过负形留白展现。雪峰锐利的三角形态象征永恒与崇高，湖面流动的波纹隐喻生命源泉，两者通过黄金分割比例达成视觉平衡，形成"山魂水魄"的共生关系。

The LOGO is inspired by the prototype of "one mountain, one lake, and one holy gate". The silhouette of the main peak of theianqing Tanggula Mountains and the Namtso Lake is mirrored and reconstructed, and the representative scenic spot, the appearance contour of the Shengxiang Tian, is selected. At the junction of the virtual and real reflections of the mountains and rivers, it is presented through negative space and white space. The sharp triangular shape the snow peak symbolizes eternity and grandeur, and the flowing ripples of the lake surface imply the source of life. The two achieve visual balance through symmetrical, forming a symbiotic relationship of "mountain soul and water spirit".