纳木措LOGO设计 纳木措景区标识设计 VI形象设计

连续的三角形组合横跨图形，构成了连绵起伏的念青唐古拉山脉

三角形由藏族布纹图案凝练而来，与山共形，展现了纳木措蕴含的丰富人文，体现了天人合一的特点

LOGO色选用蓝色和白色。蓝色藏族文化里是“天”和“湖泊”的象征，是西藏特有的标，蓝色也体现了纳木措水天一色的特点。白色代表纯洁,西藏的白就是雪山的雪白。

LOGO图形整体展现了是一幅水天一色的天湖纳木措的风景画，图形体现了纳木措自然天成和水天一色的特点。图形设计风格借鉴俄国构成主义抽象几何的表现手法，简洁而有记忆性。

The continuous combination of triangles spans the figure, forming the undulating Nyenchen Tanggula Mountains

The triangle is condensed from Tibetan cloth patterns and forms in harmony with the mountains, showcasing the rich cultural heritage contained in Namtso and reflecting the characteristic of unity between heaven and man

The logo colors are blue and white. Blue Tibetan culture is the symbol of "sky" and "lake", which is unique to Xizang. Blue also reflects the characteristics of water and sky in Namtso. White represents purity, and the white of Xizang is the white of snow mountains.

The logo graphic overall depicts a landscape painting of Lake Namtso, where water and sky merge into one color. The graphic embodies the natural and harmonious characteristics of Namtso, where water and sky merge into one color. The graphic design style draws inspiration from the expression techniques of Russian Constructivist abstract geometry, which is concise and memorable.