“遇见·天湖纳木错”景区标识视觉创意设计-火兔设计

【设计需求】围绕“自然天成、水天一色、天人合一”核心理念，强化生态与人文融合的需求

【设计主题】圣洁、自然、宁静、纯净共生。

以纳木错“天湖”的神圣与自然壮美为灵感，

通过极简易辨识的标识系统符号传递“朝圣之路”的仪式感与“生态净土”的纯净感

【设计关键词】以纳木错湖水倒映、念青唐古拉雪山的“天地镜像”为视觉母题，传递“人、湖、山、天”的和谐共生，强化生态哲学与藏地自然美学。

Design requirement: Centered around the core concept of "nature comes naturally, water and sky merge into one color, and heaven and man are in harmony", we need to strengthen the integration of ecology and culture

Design theme: Holy, natural, peaceful, and pure coexistence.

Taking inspiration from the sacred and natural beauty of Namtso's "Heavenly Lake",

Transmitting the sense of ritual of the "Pilgrimage Road" and the purity of the "Ecological Pure Land" through an easily recognizable identification system symbol

Design keywords: Taking the reflection of Namtso Lake water and the "heaven and earth mirror" of Nianqing Tanggula Snow Mountain as the visual theme, conveying the harmonious coexistence of "human, lake, mountain, and sky", strengthening ecological philosophy and Tibetan natural aesthetics.

-By Fire Bunny Design