深圳/插画师/276天前/36浏览
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本标识以"天地之吻,圣湖之灵"为核心理念,通过视觉符号构建纳木措自然景观与人文精神的诗意对话。
标识上半部以拼音首字母"NMC"解构重组,抽象为雪山剪影与湖岸线交织的形态,雪峰轮廓顶部自然延伸出向下俯视的人脸侧面,以拟人化曲线完成"天地之吻"的意象表达,隐喻人类对自然圣境的敬畏与守护。下半部以藏文书法笔触重构湖面波纹,流动线条在转折处凝炼出雪峰锐角,既象征天湖的冷峻,又暗合藏文云头符特征。
底部文字采用藏汉双语的定制字体,藏文字符保留乌金体骨架却削减装饰笔触,中文笔画结合藏文与现代印刷字体特点,实现传统文化的当代表达。整体标识通过刚柔相济的线面关系,构建出圣湖、神山与人文信仰三位一体的视觉图腾。
Inspired by "The Celestial Kiss, Spirit of the Sacred Lake," this design captures the harmony between Namtso’s landscape and Tibetan culture. The upper half transforms initials “NMC” into a mountain-and-shore silhouette, crowned with a downward human profile symbolizing nature’s sacred embrace. Below, Tibetan calligraphic strokes shape fluid lake waves, merging glacial edges with traditional cloud-head motifs. Bilingual text blends Uchen script’s structure with modern Chinese typography, reflecting cultural continuity. United by rhythmic lines, the emblem embodies the sacred lake, peaks, and spiritual reverence.
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