吉祥天湖—纳木措品牌全案 | 标识设计

在藏语系中，措就是湖的意思。有人说，西藏是距离天堂最近的地方，而纳木措就是天堂中最艳的那抹幸福蓝。

In the Tibetan language, wrong means lake. Some people say that Tibet is the closest place to heaven, and Namtso is the brightest blue of happiness in heaven.

以“自然天成”“水天一色”“天人合一”设计理念出发，结合关于纳木措的传说故事分别设计了两款纳木措LOGO。

Starting from the design concept of "natural heaven", "water and sky are one color" and "Heaven and man are one", two Namtso logos were designed in combination with the legend of Namtso.

"纳木措"为藏语，蒙古语名称为"腾格里海"，都是"天湖"之意。纳木措是西藏的"三大圣湖"之一。 是世界上海拔最高的大型湖泊，纳木措被唐古拉山环抱，更是吉祥之湖。

Namtso" is a Tibetan language, and the Mongolian name is "Tengger Sea", which means "sky lake". Namtso is one of the "three holy lakes" in Tibet. As the highest large lake in the world, Namtso is surrounded by Tanggula Mountain, and it is an auspicious lake.

纳木措自由、天然的地理环境，更有美好的神话故事传达着人间爱，让人心驰神往。希望通过设计LOGO传达来自纳木措的那份美好。

Namtso free, natural geographical environment, more beautiful fairy tales to convey human love, let people yearn. I hope to convey the beauty from Namtso through the design of the LOGO.