纳木措景区VI设计提案

位于西藏自治区中部的纳木措景区，是西藏第二大湖泊，是西藏的"三大圣湖"之一， 其特点是雪山与湖泊交融而成，是以藏族为主的居住地，所以在提取素材上少不了藏文化的特色。作为一个传达风景的标志。结合景区相关特点，选用雪山、湖泊元素作为设计主题，让读者的第一视觉印象判定为风景类；其次，再根据景区名称将“NMC”融入到标志之中，让读者能精确定位到纳木措景点，结合民族特色，将藏族元素融入其中，使其地域性更加独特。

Located in the central part of the Tibet Autonomous Region, the Namtso scenic area is the second largest lake in Tibet and one of the "three holy lakes" in Tibet. Its characteristics include the integration of snow-capped mountains and lakes, and it is mainly inhabited by the Tibetan people, so the extraction of materials cannot be separated from the characteristics of Tibetan culture.As a sign to convey the scenery. Combining the relevant characteristics of the scenic area, the elements of snow-capped mountains and lakes are used as the design theme, so that the reader's first visual impression is judged as a scenic category; secondly, according to the name of the scenic area, the "NMC" is integrated into the logo, so that the reader can accurately locate the Namtso scenic spot, and combined with the national characteristics, the Tibetan elements are integrated into it, making its regional characteristics more unique.