养成系列-零食猫咪罐头主食餐包猫咪食品冻干包装用品

角落生命|  a life care brand committed to bringing warmth|

 

Brand concept

品牌理念

 

“角落生命”，一个致力于为每一个角落带来温暖与希望的生命关怀品牌。我们相信，每一个生命都值得被尊重和爱护，无论它们身处何地。我们的使命是通过实际行动减少流浪动物的数量，倡导爱护动物、反对虐待的理念。我们希望通过品牌的力量，唤起更多人对流浪动物的关注与关怀，让这个世界不再有被遗忘的生命。

"Corner life", a life care brand committed to bringing warmth and hope to every corner. We believe that every life deserves respect and love, no matter where they are. Our mission is to reduce the number of stray animals through practical actions, and advocate the concept of caring for animals and opposing abuse. We hope that through the power of brand, we can arouse more people's attention and care for stray animals, so that the world will no longer have forgotten lives.

 

User positioning

用户定位

 

“20-35岁的年轻女性用户”，她们富有爱心，关注社会问题，尤其是动物保护和环境保护。她们追求有意义的消费，愿意为社会责任和可持续发展贡献自己的力量。品牌将通过情感共鸣和实际行动，吸引这一群体成为忠实的支持者。

"Young female users aged 20-35", they are caring and pay attention to social issues, especially animal protection and environmental protection. They pursue meaningful consumption and are willing to contribute to social responsibility and sustainable development. The brand will attract this group to become loyal supporters through emotional resonance and practical actions.

 

Cat theme series

猫咪主题系列

 

我们坚信每只猫咪都是独特的存在，

无论其性别、外貌或品种，

它们都值得被无条件地爱和关怀。

结合角落生命定位温暖角色

猫咪元素为主，端坐在莲花上

温和的、安静的形象

We firmly believe that every cat is unique,

Regardless of gender, appearance or breed,

They are worthy of unconditional love and care.

Corner life positioning warm role

Cat element, sitting on Lotus

Gentle and quiet image