前滩中心｜品牌形象

前滩中心是位于浦东前滩地区建筑规模最大的城市综合体,项目位于轨交三线相交枢纽——东方体育中心站上盖的核心地段，一栋高约270米的甲级写字楼。

其品牌形象设计创意是基于建筑本身，将建筑外立面基础线条元素与New Bund Center英文首字母N进行结构重组，通过简约的线条呈现其建筑特征；同时品牌logo也对外传递着自然生长无限循环的概念，来展现前滩中心的国际化定位。

New bund center is the largest urban complex located in the Qiantan area of Pudong. The project is located in the core p of Dongfang sports center station, the intersection hub of rail transit three lines. It is a Class A office building with a height of about 270 meters. 

Its brand image design creativity is based on the building itself, reorganizing the basic line elements of the building facade with the English initials n of new bund center, and presenting its architectural characteristics through simple lines; At the same time, the brand logo also conveys the concept of infinite cycle of natural growth to show the international positioning of New bund center.