POURROOM 倒久 | 为即饮鸡尾酒吧打造直白的品牌设计

POURROOM 

倒久

—

POURROOM (formerly known as Minimal) is a cocktail bar designed for young people. They came to us for a rebrand to convey the concept of "making cocktails a part of everyday life."

One of the main goals of POURROOM is to lower the barrier to entry for the cocktail lifestyle. With this in mind, we focused the brand direction on the keyword "easy to understand." We believe that a cocktail brand that can become a lifestyle should be easy to comprehend and easy to enjoy. Therefore, in executing the brand overhaul, we chose an intuitive brand name, intuitive packaging, and straightforward communication.

—

倒久（前身 minimal ）是一家为青年人打造的鸡尾酒吧，他们找到我们进行品牌重塑，以更准确的讲述“鸡尾酒生活化”这件事。    

倒久的主要目标之一，是降低鸡尾酒这种生活方式的门槛，考虑到这一点，我们将品牌方向集中在“易懂”这个关键词上，我们认为一个能成为生活方式的鸡尾酒品牌应该是容易看懂，容易喝懂的。所以在执行品牌重塑时，我们选择了直观的品牌名，直观的包装，直白的表述。

—