大力炒鸡｜去皮现炒更健康｜餐饮品牌设计

项目 | 大力炒鸡

品牌设计 | 必然品牌设计工作室

服务内容丨品牌梳理 | 品牌VI识别丨品牌物料 | 包装设计| IP设计

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项目背景

大力炒鸡品牌作品旨在打造一个集健康、美味与匠心于一体的餐饮品牌形象。我们深知，在快节奏的现代生活中，消费者对美食的追求已不仅仅停留于味蕾的满足，更趋向于健康、营养与品质的并重。因此，我们希望通过大力炒鸡这一品牌，传达出对健康饮食的坚持与承诺，同时以独特的去皮工艺和秘制酱料，为消费者带来前所未有的美食体验。我们的创作意图在于，让每一位品尝大力炒鸡的顾客，都能感受到品牌的用心与诚意，以及食物背后所蕴含的健康与力量。

The Da Li Chao Chicken brand aims to create a dining brand image that integrates health, deliciousness, and craftsmanship. We are well aware that in the fast-paced modern life, consumers' pursuit of food is no longer just about satisfying their taste buds, but also tends to balance health, nutrition, and quality. Therefore, we hope to convey our commitment to healthy eating through the brand of vigorously stir fried chicken, while providing consumers with an unprecedented culinary experience through our unique peeling process and secret sauce. Our creative intention is to make every customer who tastes Da Li Chao Chicken feel the brand's sincerity and dedication, as well as the health and power behind the food.