美斯蒂克-ME元素魔方礼盒/包装设计/物料设计

项目名称丨ME元素魔方礼盒

项目地址丨长沙

项目时间丨2022-8

所属公司丨S'YOUNG INTERNATIONAL

荣获奖项丨2024 MUSE缪斯设计金奖、2024 伦敦设计银奖

法律声明丨该作品已申请版权保护，任何单位或个人不得擅自复制、非法使用。否则追究侵权者的侵权责任。

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美容和个人护理 | 品牌物料 | 包装设计

这款亮白饮品礼盒包装汲取了魔方富有探索性与操作性的形式特征，并融入mesoestetic品牌元素，不仅展现出品牌为护肤专家提供美丽元素的专业与热忱，而且魔方不拘一格的特性也寓意着品牌在医美领域具备灵活的解决策略。

此包装设计将ME品牌标志作为主视觉元素，并按照魔方分割比例放置关键内容，以清晰直观地展示品牌信息。其中“Me”字母是品牌缩写，更是视觉线索，而“85”则代表品牌创始年份1985，同时其形式源自化学元素符号，象征着独一无二的美，也喻示着品牌严谨科学的态度。并且它将元素周期表藏于模块之间，更深入地传达品牌所倡导的“白”不浮于表面，焕白的秘密藏在其中。此外，其采用1:9的黑白配色策略，强调视觉焦点，引导观者视线于其上。

礼盒结构利用魔方等边等角的特性，呈现视觉平衡与稳定。品牌每月一盒、三月周期的建议，结合调试瓶，四份产品与四个魔方模块相对应，并且模块尺寸与产品尺寸相匹配，实现了空间的最优利用，达成功能与美学的统一。

在材质上，银色烫黑金封套搭配哑光白的裱纸，以独特的白度传达了品牌对于焕白效果的深刻理解，色彩对比与质感反差凸显了丰富的视觉层次感。

This skin whitening solution gift box integrates ever-changing Rubik’s cubes, a symbol of exploratory spirit and strong operability, as well as the elements derived from the brand mesoestetic, into packaging design, not only embodying the brand’s professionalism and its devotion to unveiling the secrets of beauty, but also suggesting the brand’s ability to offer flexible solutions in the aesthetic medicine sector.

The gift box takes “Me”, an abbreviation of the brand name, as the main visual factor, and ingeniously places it into one of the four equally sized grids that are delimited based on the proportional division principle of Rubik’s cubes, to directly and clearly show the brand information. The “Me”, paired with the number “85” that represents the brand’s founding year of 1985, is presented in a form resembling the periodic table of elements, symbolizing the one and the only element of “beauty” while externalizing the brand’s scientific and rigorous attitude. The periodic table hidden in the gift box suggests the product’s position as a secret weapon for skin whitening, which can go deep into the skin to realize a powerful and lasting whitening effect. The ratio of black to white is 1 to 9, which accentuates the visual focus and keeps the consumer’s eye on the highlights.

The square gift box consists of four small boxes of the same size, like a 2 by 2 Rubik’s cube, ensuring visual balance and stability. Since the brand recommends taking one box per month for a three-month cycle, the gift box includes three boxes of product and one box of flavouring, which allows the packaging to perfectly match the product’s purpose; in addition, the size of each box is determined according to the contents inside, optimizing the use of space to the maximum. Such a design strikes a perfect balance between functionality and aesthetic pleasure.

In terms of material selection, the gift boxes are made of silver casing printed with black patterns and white matte mounting paper. The distinctive white colour conveys the brand’s deep understanding of whitening products, while the contrasting colors and textures provide visual layering.