黑镜DGLS | 为屏读时代而生 | 眼镜品牌设计

项目 | 黑镜

品牌设计 | 必然品牌设计工作室

服务内容丨品牌梳理 | 品牌VI识别丨品牌物料 | 包装设计| IP设计

©️转发/转载我们的作品请注明名字版权和出处

-

项目背景

数字化时代，屏幕已成为我们生活中不可或缺的一部分，但随之而来的蓝光辐射问题日益严峻，对视力及睡眠质量造成潜在威胁。

黑镜防蓝光眼镜品牌的VI设计旨在传达品牌的专业性、科技感与人文关怀，通过视觉元素强调产品的护眼功效与时尚融合，让每一位用户都能享受到科技带来的健康与时尚。

我们希望通过这一设计，让“黑镜”成为现代人守护眼部健康的时尚符号。

In the digital age, screens have become an indispensable part of our lives, but the accompanying problem of blue light radiation is becoming increasingly severe, posing a potential threat to vision and sleep quality.

The VI design of the Black Mirror Anti Blue Light Glasses brand aims to convey the brand's professionalism, technological sense, and humanistic care. Through visual elements, it emphasizes the product's eye protection effect and fashion integration, allowing every user to enjoy the health and fashion brought by technology.

We hope to make the "black mirror" a fashion symbol for modern people to protect eye health through this design.