品牌全案设计｜户外运动品牌提案 TAPCAMP

TAPCAMP 踏步户外运动品牌提案

品牌设计/LOGO设计/VI设计

阿橙orange🍊

踏一步，千里路 ONE STEP, A THOUSAND MILES

踏一步，四海住 ONE STEP, HOME IN ALL SEAS

踏一步，迎朝暮 ONE STEP, INTO EVERY MOMENT

「TAP」的英文含义原为

。 「CAMP」的英文含义为

。

品牌的灵感来源于一次露营的奇妙经历，突如其来的暴雨之后，树上的雨滴有规律的打在帐篷上，我们竟然随着雨滴的节奏开始

，摇摆着唱着歌。那天的户外的氛围给了我们做踏步服装品牌的灵感。我们希望年轻的朋友们

，去森林和草地，享受没有天花板的自由。TAPAMP符合我们想要做

的品牌宗旨，我们希望通过不懈努力，实现我们让更多人

的品牌宗旨。

The inspiration of the brand comes from a wonderful camping experience. After a sudden rainstorm, the raindrops on the tree regularly hit the tent. We actually began to "beat" with the rhythm of the raindrops, swaying and singing. The outdoor atmosphere of that day gave us the inspiration for our step clothing brand.We want our young friends to "take a step" into the forest and meadows andenjoy freedom without ceilings. TAPCAMP is in line with our brand purpose of wanting to be a mountain outdoor brand and advocating non-gender wear. We hope that through unremitting efforts, we can achieve our brand purpose of letting more people "take a step to the outdoors".

*提案中图片素材来自网络，未作商业使用，如有侵权请联系作者删除。