O MOOD 巧克力品牌包装设计

This is a two years ago project, has not been shared out, recently took the time to organize a. O MOOD is a adhere to the handmade products, raw materials carefully selected niche chocolate brand. O MOOD brand in order to ensure the stability of the production, stage limited sale, the founder always adhere to the original intention, adhere to the use of good materials, with good intentions to do a good job of the product.He believes that a good chocolate can affect consumers' emotions and moods, and that chocolate making is a creative art rather than a simple food.

品牌标志我们采用尽可能简洁直接的方式呈现，以文字本身为主，结合了两个字母OO的变化，将文字标志结合符号化和情绪化的表达，让标志的记忆性和延展性得以提高，并且增加了些许趣味感，避免了纯文字标志的枯燥乏味。

The brand logo is presented in as simple and direct a way as possible, with the text itself as the main focus, combined with the change of the two letters OO, the text logo combined with symbolic and emotional expression, so that the memorability and extensibility of the logo can be improved, and add a little sense of fun, to avoid the tediousness of the pure text logo.

品牌色彩我们保留了原始的品牌色橙色，结合了部分的灰色和奶白色。既延续了品牌基础色彩资产，也让新的基础色在品牌以及包装上得到了新视觉呈现。

For the brand color we kept the original brand color orange and combined it with some grey and cream.It is a continuation of the brand's basic color assets and allows for a new visual presentation of the new basic colors in the branding as well as on the packaging.

产品的包装设计的主视觉部分我们主要基于LOGO本身的创意延展，依旧是延续了品牌部分的设计方法，尽可能用简洁直接的文字结合标志本身来呈现表达。让包装形式追随功能本身，这也与品牌创始人的坚持初心不谋而合。

The main visual part of the product packaging design is based on the creative extension of the logo itself, which is still a continuation of the brand's part of the design method, as far as possible, using simple and direct text combined with the logo itself to present the expression.Let the packaging form follow the function itself, which also coincides with the brand founder's insistence on the original intention.

brand designer：新大璐

modeling rendering：清空

design director：刺猬