东泊城 | 腊肠手信包装设计

东泊城

桢不二

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项目背景于2024年春节前，以年味为核心提取相关视觉元素，A款包装采用春节特有元素组合图案和腊肠制作所需材料图案作为包装底纹；搭配甲方所属地区特点骑楼以及窗花作为开窗展示内里产品；并绘制甲方酒店大楼增加品牌联想性。B款包装采用几何形式绘制春节相关元素搭配甲方所属地区骑楼，并以线性分割版面，放大部分图案以及上空留白使版面更灵动。

The background of the project is before the Spring Festival in 2024, and relevant visual elements are extracted with the flavor of the year as the core. A package adopts the combination pattern of unique elements in the Spring Festival and the pattern of materials needed for sausage making as the packaging background; Match the arcade and window grilles with the characteristics of Party A's region as the window display inner products; And draw Party A's hotel building to increase brand association. In package B, the elements related to the Spring Festival are drawn in geometric form with the arcade in the area where Party A belongs, and the layout is divided linearly, and some patterns are enlarged and blank space is left in the sky to make the layout more flexible.

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