李云滇 - 铜锅米线 (云南米线品牌)

我们受创始人李总的委托，打造品牌地域的差异快速出圈，将产品作为核心内容，打造用户对产品的欲望作为进店理由，以云南文化贯穿品牌，以蓝色作为品牌血统输出地域文化”一抹蓝/道尽云南“作为购买理由，以产品价值为核心全面构建文案体系，作为地道证明。

整体品牌在探究文化的同时，又与产品和视觉美感进行结合，打造三者之间的链接与平衡。

We have been commissioned by our founder, Mr. Li, to create a brand that quickly spreads regional differences, with products as the core content and user desire for products as the reason for entering the store. Yunnan culture runs through the brand, and blue is used as the brand bloodline to export regional culture. "A touch of blue/all Yunnan" is used as the reason for purchase, and a comprehensive copywriting system is built with product value as the core, serving as authentic proof.

The overall brand not only explores culture, but also combines it with product and visual aesthetics to create a connection and balance among the three.