點心禮 |岭南特色糕点品牌全案设计/包装/LOGO/VI

项目丨PROJECT

點心禮岭南特色糕点品牌全案设计

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服务丨SERVICE

LOGO/VI设计/包装设计

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品牌设计师 | DESIGNER

Jacky

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在一个炎炎夏日的午后，老店老板阿婆端出了一盘盘香甜可口的点心，散发着诱人的香气。这些点心不仅是一种美味，更是一段传承。阿婆从小就跟随着祖辈学习制作这些传统点心，每一道工序都是历经岁月沉淀的智慧。逐渐，阿婆的点心店声名鹊起，吸引了不少年轻人的光顾。但是，随着时间的推移，传统的点心制作技艺渐渐被遗忘。

为了传承这份美味，阿婆的孙女小婉决定将这些传统点心重新演绎，结合现代设计，打造出"點心禮"品牌。"點心禮"的包装设计焕发出更多的生机与活力，不仅传承了传统文化的精髓，也展现出现代设计的创新与时尚。这样独特的设计理念吸引了更多年轻人的关注，让"點心禮"品牌在市场上脱颖而出，成为代表岭南文化与现代设计完美结合的典范。

On a hot summer afternoon, Grandma, the owner of the old store, brought out a plate of sweet and savory dim sum, emitting a tantalizing aroma. These dim sum are not only a delicacy, but also a legacy. Since she was a child, she has followed her ancestors to learn how to make these traditional snacks, and each process is the wisdom of the years. Gradually, Grandma's dim sum store became famous and attracted many young people. However, with the passage of time, the traditional skills of making dim sum were gradually forgotten.

In order to pass on the flavor, Grandma's granddaughter, Xiao Wan, decided to reinterpret these traditional dim sum and combine them with modern design to create the "Dim Sum Lai" brand." The packaging design of "Dim Sum Lai" has been revitalized, not only inheriting the essence of traditional culture, but also showing the innovation and fashion of modern design. This unique design concept has attracted the attention of more young people, making the "Dim Sum Lai" brand stand out in the market and become a model representing the perfect combination of Lingnan culture and modern design.